Commenter Indy Steve forwarded me a link to this device last week and I have to say, I love the concept! Krups and Heineken have joined forces to create a mini-kegerator called BeerTender. First released in Europe, the news is that they're now bringing the device over to the US.
I like the concept because few people have the space for a full-on kegerator and even fewer people probably have the inclination to drink an entire keg of beer at home (I think I'd hate even my favorite beer after working through a whole keg of it!). Not to mention you've got to have a significant other willing to allow such a thing into their home. BeerTender, on the other hand, is cool, small and sleek looking. A much easier sell. And using mini kegs, you could change out the beer style much more frequently.
Steve wondered if this would work with the new Two Hearted Ale mini-kegs from Bell's. Unfortunately, it looks like the answer is no. The BeerTender is only compatible with DraughtKeg mini-kegs, and even then, it's designed to use the 4L version common in Europe. A tube attachment will allow it to work with 5L DraughtKegs common in the US, but how many beers are produced in those pressurized DraughtKegs?
Of course, there's another BIG downside: the price on this thing is outrageous. News reports indicate that it will be available at Williams-Sonoma for $400 on March 1 and rumor is that other retailers will have it for approximately $299 on April 1. Who's going to pay $400 for this?! That's approaching the price of a full-sized kegerator.
At $200, I bet they'd do solid business. Bring it down to $100 and it would fly off the shelves. I just don't see this product taking off at $400 or even $300. Think of all the different bottled beer you could enjoy for $300!
Choice Downloads - May
7 years ago